Aol launched Lifestream, a social aggregator and publisher, as part of their AIM platform at TechCrunch50 Last Fall. Since then it has gained nearly 2 million users, say Aol. Based on that success Aol is now launching Lifestream as a standalone product at lifestream.aol.com.
Like Friendfeed, Lifestream aggregates a number of third party social networks – Facebook, Twitter, MySpace, Foursquare, Delicious, Digg, Flickr, YouTube, etc., so if you follow a Lifestream user you’ll see all of the content that user publishes on those networks, and Lifestream automatically pulls in content from people you already follow on those various social networks, so you don’t have to create yet another new friend list. Lifestream isn’t yet integrated with Google Buzz, but Aol says it may be coming soon.
Users can filter out content from specific networks if they like, on a per user or broad basis. A way to think about this – “noise cancellation for social networks.”
Newly independent Aol is still struggling with the fate of Bebo, the social network they acquired for $850 million in 2008.
No one argues that Aol underpaid for Bebo. And the social network has fallen from 22 million monthly unique visitors when it was acquired to just 14.6 million today (Comscore worldwide). But even so, Bebo clearly has some value on the open market.
Despite that value, Aol’s best financial option for Bebo will likely be to abandon it rather than sell it, say corporate tax experts we’ve spoken with.
There’s been a lot of churn in AOL’s executive and employee ranks since Tim Armstrong became CEO. The latest exec to head for the door is 9-year veteran Mike Rich, who is the senior VP in charge of AOL Entertainment (which includes AOL Music, Moviefone, and AOL Television). He joins a growing list of the old guard departing the company (Bill Wilson, David Liu, Ted Cahall, Grant Cerny) in the wake of Armstrong’s new hires.
For instance, former Googler David Eun is now president of AOL Media and Studios. Under him, David Mason, the co-founder of recently acquired StudioNow has just ben promoted to senior VP of the AOL Content Platform. And recently hired former Google engineer Jeff Reynar will lead the engineering efforts for that Content Platform, which includes StudioNow and Seed.
Yesterday brought the news that AOL sold Buy.at, the affiliate marketing network it bought in early 2008, to UK network Digital Window. AOL acquired Buy.at for a rumored $125 million two years ago. Today, AOL filed a 10-K report that revealed that AOL only sold Buy.at for $17 million, taking a hit of a whopping $108 million.
Another fascinating tidbit in the filing is related to hyperlocal news site Patch. Patch, which currently offers hyperlocal news for 37 small towns and communities in New York, New Jersey, Massachusetts, Connecticut and California, was acquired by AOL in June of last year. According the the 10-K, AOL plans to invest up to $50 million in hyperlocal news site Patch during the remainder of 2010. And it’s been reported that Patch will roll out to “hundreds” of communities in the future. 
Which online video companies will get bought in 2010? Venture capitalists are desperately looking for exits while the usual suspects are sitting on more than $80 billion in cash: Microsoft ($20B), Apple ($40B), Google ($15B), Amazon ($3B), and Yahoo! ($3B) just to name the cash positions of a few potential acquirers. Theoretically, it should be a match made in heaven, but the sheer number of venture-backed video startups is staggering so when the music stops, not everyone will find a dancing partner.
Once you assess what drives companies to merge or acquire one another, however, it seems like we’re about to enter a period of mergers between video competitors and see a series of acquisitions by larger companies looking to accelerate their video strategies, with a common theme being increasing both monetization and margins.
With that in mind, let’s look at those 10 potential deals.
Google Chrome and Firefox both throw up a malware warning for AOL’s Chinese portal (click at your own risk), and Google even warns people who run a search for ‘AOL China’ that the site may harm their computer, as you can tell from the screenshot above.
As far as I can tell, Internet Explorer 8 (with Protected Mode turned on), Bing and Yahoo Search don’t flag anything out of the ordinary with the website. Curiously, neither does AOL Search, which is powered by Google.
Online advertising revenues among the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) ramped up 10.2 percent in the fourth quarter to $9 billion. This marks the second quarter of positive growth following last year’s advertising recession, and growth accelerated from 1.2 percent in the third quarter. And unlike in the third quarter, Google didn’t account for all the growth. All four companies showed decent sequential increases, indicating that display advertising is beginning to regain its health, and not just search advertising.
AOL has joined the Massachusetts Institute of Technology Media Lab as a sponsor, which according to the consortium’s site, costs around $200,000. The MIT Media Lab is a research community that focuses on the study, development and invention of digital technologies.
The sponsorship, which lasts for 3 years, was spearheaded by AOL Ventures, an investment fund launched by AOL in 2009 to nurture early-stage external and employee-originated ideas. With the sponsorship, AOL have access to all of the research conducted at the Lab; Lab-wide visiting privileges; open invitations to Lab-wide lectures and special events; and most importantly, non-exclusive, license-fee-free, royalty-free licensing rights for IP that’s developed within the lab. 
Surphace, previously called Sphere, is an excellent tool for bloggers and other publishers to add related content to their articles and posts. The company, which was acquired by AOL in 2008, has now released S4, a self serve product that gives smaller sites the ability to use Surphace’s more advanced features. More than 2 billion articles per month bring in Surphace content, says CEO Josh Guttman.
Until now only the largest publishers were able to tailor the types of related content links, as well as the look and feel of the Surphace widget. Small sites had to make due with a standard pop up Surphace widget that had little flexibility in terms of content and design. Now, sites of any size can customize the size, interface and types and quantity of content that Surphace pulls into posts. The result, says Surphace, is higher reader engagement.
Read on for more details and an invite code:
AOL Instant Messenger is integrating Facebook Connect to allow AIM users to chat with their Facebook friends.
We expect AOL and Facebook to make an announcement on the product on Wednesday, but you can try it now if you like at x.aim.com/facebook/preview.html. That’s a beta version, no word on when it will move into normal production.
