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In The SXSW Location War, Loopt Hopes The Correct Weapon Is Events

With SXSW starting Friday in Austin, Texas, every location-based service out there is right now finalizing updates that they hope will be the one that gets them used more than all the others. Loopt, is betting on events integration.

The latest version of the app, due to hit the App Store tomorrow will feature a new Pulse tab. Here you’ll find events populated from a ton of sources including the live music tracker SonicLiving (SXSW is first and foremost a music event, after all) and most notably, Facebook. This pre-population is important, because it means the events will already be in the system so users won’t have to do anything other than share it with friends, or check-in if they’re going. The feature also uses you current location to show which events are happening around you at any given moment that a lot of people are at.

Google adds bike lane with latest mapping feature

Google Inc. is adding a bike lane with its latest online mapping option. The new bicycling directions available on Google Maps starting Wednesday supplement the guidance already provided to motorists and pedestrians. The biking directions initially will be available only for the United States.

Google Maps to add bike maps, directions

Cyclists will be able to use Google Maps to plot directions around 150 U.S. cities when bike directions go live on Google later on Tuesday.

Summary Box: Google expands sales of business apps

NEW APPS STORE: Google is selling the online services of other business software makers. THE SALES PITCH: By filling in some of the gaps in its own product line, Google hopes to persuade more companies to rely on applications piped over the Internet.

Google opens Web store for business applications

Google Inc. will sell the online services of other business software makers in an effort to fill its own product gaps and persuade more companies to rely on applications piped over the Internet.

Lindsay Lohan sues E-Trade over Super Bowl spot

The troubled actress is suing E-Trade, claiming that it mocked her in one of its cute baby ads. She is asking for $100 million.

MySpace outlines makeover after exec shake up

Long-ago lapped by Facebook in popularity and with fast-growing Twitter on its tail, social networking site MySpace is planning a series of updates over the next months that will link its users’ posts to those sites more easily and carve out its niche as an entertainment hub more clearly.

Google Apps Marketplace: Instantly Connect Your App To 25 Million Users, Profit.

Business to business software can be a tough sell. Online B2B can be even a harder sell. While there is certainly money to be made, unless you’re one of the big players, the likelihood you’re going to succeed is pretty small. Starting today, Google is taking their roll as one of the big players and extending a platform to boost some smaller players.

Tonight, Google has unveiled their Google Apps Marketplace. This is an app store for enterprise apps in the cloud. Using a set of APIs, these third-party apps can deeply integrate their products within Google Apps, which already some 25 million people are using. And that also includes over 2 million businesses ranging from startups, to small businesses, to Fortune 500 companies.

For customers, this means a one-stop shop for a variety of applications that their business or organization can use. And it’s extremely simple to get started with apps in the marketplace — it just takes 4 clicks, Google says (though that initial click will have to come from your domain admin to approve the use of the app). For developers, particularly small startup developers, it means instant access to more users than they can likely imagine. It also potentially means something more important: money.